赵州桥文化遗产旅游开发策略创新研究——以游客感知为视角

The Innovative Development Strategies for Zhaozhou Bridge's Cultural Heritage Tourism

从游客感知的角度出发,通过问卷调查可以发现:游客对赵州桥文化遗产具有较高的认知度,且赵州桥文化遗产旅游已经形成固定的旅游模式,但在景区设施、配套环境和宣传力度方面仍存在不足。因此,其文化遗产旅游开发的创新策略应包括创新文化遗产旅游开发的思路、创新配套服务及设施、创新服务模式、创新宣传方式和创新产品开发体系五个方面。

From the perspective of tourists' perception,and through the questionnaire survey,we found that tourists have a high cognition to Zhaozhou bridge heritage through questionnaire survey,that Zhaozhou bridge heritage tourism had formed certain tourism pattern,but still have defects at facilities,enviroments,and propaganda of the scenic area.The innovative stragegy of the heritage tourism development should includes innovate thoughts of heritage tourism development,innovate service and facilities matched,innovate service pattern,innovate propaganda method,innovate the system of heritage tourism products.