我国文化创意产业集聚区发展模式实证研究

The Empirical Research on the Development Model of Our Cultural Creative Industry Gathering Area

发展文化创意产业集群是政府推动文化产业大发展的重要举措。我国文化创意产业集聚区消费者调查表明,文化创意产业集聚区的被认可度与消费者年龄有密切关系,休闲需要超越其他需求成为消费者前往文化创意产业集聚区的首要目的。因此,集聚区在未来发展中应把提升休闲品质、完善公共文化服务、培养潜在消费者、增强品牌凝聚力作为增强竞争力的重要手段,纳入其整体发展规划。

The development of cultural creativity industrial cluster is the important measures of government to promote the big development of cultural industry.The consumer survey of our cultural creative industry gathering area indicates that there has the close relationship between approval degree of cultural creative industry gathering area and consumers age.leisure need become the primary purpose of consumers to culture the creative industry gathering beyond any other requirements.Accordingly,the proposal is that gathering area should make some measures as an important means of strengthening competitiveness in the future,such as improving leisure quality,improving public cultural service,training potential consumer and enhancing the brand cohesion,taking its into overall development planning.