河北高校中外合作办学研究——基于SWOT分析和4P营销理论的视角

Research on Sino-Foreign Cooperative Education of Hebei Province

中外合作办学是教育国际化促发的一种新型的办学形式。近年来以高校为主的中外合作办学更是在高等教育国际化和教育产业市场化的共同作用下迅速发展起来。中国合作办学已经有近20年的历史,也取得了一些成绩和经验。实践证明,中外合作办学对推动我国高等教育的国际化大众化发展发挥了重要作用。今后,我们要明确办学定位、选择合适的国家和专业开展合作办学,确定特色专业,并适当降低收费,进一步完善中外合作办学的营销实践。

Sino-Foreign cooperative education is a new type of educational form in the modern knowledge economy.In recent years,the cooperative education in higher institutions has been fostered by internationalization and industrialization of higher education.Sino-foreign cooperation already has nearly 20 years history,and also made some achievements and experience.Practice has proved that Chinese-foreign cooperation has played an important role to promote the internationalization of China's higher education popularization development.In the future,we must be clear about the orientation,choose appropriate nation and profession to develop cooperation in running schools,determine the professional characteristics,reduce charges,further improve the marketing practice of Chinese-foreign cooperation in running schools.