浅析市场经济下的POP广告

Analysis of the POP advertising under the market economy

POP广告是商业意识和人文艺术的结合。POP广告,将是日益被人们重视的一种广告形式。它在媒介中的分量感也日益被商家所重视,销售市场的POP广告也是随社会需要而产生,随时代发展而发展的。在高速发展的市场经济下,各主流群体要运用市场经济规律和价值规律来搞活POP广告市场。本文主要从POP广告起源说起,阐述了目前市场经济下POP广告的利与弊,分析了POP广告市场的现状,也预测了在未来几年里POP广告的发展趋势与前景。

POP advertisement is a combination of commercial awareness and cultural art.POP advertising will be increasingly valued by people as a form of advertising.Its weight in the medium is also increasingly pay more attention,the POP advertising of market sales also arises with social needs,along with the time development,under the rapid development of the market economy,the main group to apply market economy rule and law of value to liven POP advertising market.This article mainly from the origin of POP advertising,to elaborate the advantages and disadvantages of POP advertisement under the current market economy,to analyze the situation of POP advertising market,also predicts development trend and prospect of POP advertising in the next few years.