摘要
论文阐述了广告学专业"三三制"创新创业型人才培养模式的内涵,从能力培养体系、课程体系、教学体系、实践体系、教学效果多元评价体系、创业管理体系的构建角度,总结了江西理工大学广告学专业实施"三三制"人才培养模式的创新实践。
This paper expounds the advertising professional ' three three system' innovative entrepreneurial talent training pattern connotation,from ability training system,curriculum system,teaching system,practice teaching system,multiple evaluation system,entrepreneurial management system construction angle,summed up the advertisement specialty of Jiangxi university of science and technology to carry out ' three three system' training model of innovation practice.
出处
《南昌教育学院学报》
2012年第10期50-52,共3页
Journal of Nanchang College of Education
基金
2010江西省教学改革研究课题<广告学专业"三三制"创新创业型人才培养模式的研究与实践>(课题编号:JXJG-10-6-4)的成果之一
关键词
广告学
三三制
创新创业
人才培养模式
advertising
three three system
innovation
talent cultivation mode
