论广告设计中的吉祥图案运用

On the auspicious patterns to use in advertising design

本文针对陕西的品牌和作品,结合实际分析了陕西民间传统吉祥图案造型和色彩等方面因素在广告设计中的具体运用,同时指出了在广告作品的创作中要突出针对性和地域性才能达到预期的广告效果。

This paper for the Shaanxi brand and works,analyzes Shaanxi folk traditional auspicious patterns shape and color in advertising design,points out that in the creation of advertising to highlight targeted advertising and locality in order to achieve expected effect.