就业导向视角下高职院校管理类专业课程改革研究——以市场营销为例

The management specialty curriculum reform in vocational colleges from the perspective of employment-oriented——Take marketing as an example

传统教育只能培育高素质人才,而培养高素质技能型人才须在传统基础上进行改革。文章分析了市场营销专业课程改革中所遇到的问题,以岗位需求为切入点,重新梳理了市场营销专业的各个职业能力、相关知识点以及相关任务教学法,提高学生的就业能力。

The traditional education can only cultivate high-quality personnel,and cultivate the high-quality skilled talents should be based on traditional reform.This paper analyzes the problems encountered in marketing professional curriculum reform,with post demand as the starting point,to sort out the marketing various occupation ability and related knowledge points and teaching method,improve students' ability of obtaining employment.