浅议产品定价策略

Discussion on product pricing strategies

价格是一种重要的竞争手段。本文主要对定价策略进行阐述,分析了新产品定价策略、心理定价策略、产品组合定价策略和折扣折让定价策略四种策略,使企业充分利用定价策略,给出合理的市场定价,让企业在设定价格、选择价格之前审慎地考虑众多内部和外部因素,为企业带来最大竞争优势。

The price is an important means of competition;this article focuses on the pricing strategy is expounded,analyses four strategies,such as the new product pricing strategy,psychological pricing strategy,product mix pricing strategy and discount pricing strategy.Enterprises make full use of pricing strategy,give a reasonable market price,and let the company at a set price,choose the price before careful consideration of many internal and external factors,for the enterprise to bring the biggest competition advantage.