基于博弈理论的外贸出口供应链利益分配问题研究

Study on Benefit Distribution of Export Trade Supply Chain System Based on the Game Theory

针对出口制造商、国外进口零售商和外贸服务商组成的外贸出口供应链中的利益分配问题,运用博弈理论分析独立决策和合作决策下的定价及利润关系,得出合作决策不仅使供应链系统收益提高,而且消费者也从中获益。对于合作决策下利益分配的矛盾,可以运用群体加权重心模型对供应链中成员企业的收益进行合理分配,达到共赢的目的。最后通过算例加以说明外贸出口供应链利益分配问题,并给出了研究的结论及启示。

In this paper,by taking the benefit distribution of export trade supply chain system composed of export manufacturers,import retailers and trade service providers,we use the game theory to analyze the relationship between pricing and profit under an independent and collaborative decision making.We believe that not only benefits of supply chain can be increased,but also consumers get benefits from collaborative decision making.With regard to the contradiction of benefit distribution under the collaborative decision-making,we use the group weighting focused model to gain a reasonable income distribution for enterprise members of supply chain,thus reaching a win-win purpose.Finally,we cite some examples to illustrate the conclusion and enlightenment of the case.