城市公共屏幕的公共空间建构——兼作国内外户外公共屏幕理论与屏幕实践引介

Public Space in the Construction of Public Screen in Cities——An Introtuction of Public Screen Theory and Practice at Home and Abroad

21世纪以来,伴随智能视觉技术与数字传播技术的发展,整个世界范围内,屏幕媒体蔚成大观、屏幕文化奇观凸显、屏幕世代俨然形成。其中,作为公共媒介存在的公共屏幕正在改变和重组原有的公共空间秩序与样态。之于手机、电视、电脑等个体使用性媒介屏幕,公共屏幕尤其是户外公共大屏幕在公共空间的重构上具有场景上的物质景观性、交往上的复归现实性以及文化上的重地域化和形象光晕性。公共屏幕对公共空间的上述传播特征之于现代城市化乃至都市化进程中的创意性、公共性以及球土性建构具有不可忽视的重要实践意义。

Since the twenty-first century,with the development of intelligent vision technology and digital communication technology,screen media,screen culture,and screen generation have formed throughout the world.As a public media,public screens are changing and restructuring the original public spatial order and state.In comparison with mobile phone,TV,computer and other individually used medias,public screens,especially public outdoor large screens can reconstruct public space with physical landscape,reality interactions,re-regional culture and image halo.Such communication characteristics of public screens have very important practical significance in creative,public and global-local construction during the process of modern urbanization.