摘要
近年来微博在中国社会已被广泛运用,并对政府官方传统宣传效力形成挑战,政务微博日益成为中国政府公共宣传和危机应对的新选择,在实践中对政府有效施政起到了明显的推动作用。但是,微博天然的"短、频、快"特质也使其在政务微博的运用中显示出一些明显的不足。政府应正视政务微博的运用边界,理清政府官网与微博的关系,让微博成为政府施政的有益补充。
Micro-blog has been widely used by society in recent years and has been challenging traditional publicity of government.Government affairs by using micro-blog is becoming a new option for Chinese government to do publicity and emergency management and effectiveness for administration.However,because of the shortcomings of micro-blog appeared in dealing with government affairs,it is needed to use the micro-blog wisely on government affairs and get clear of the relations between government official website and micro-blog in order to take it as a benefit complement of administration.
出处
《桂海论丛》
2012年第5期94-97,共4页
Guihai Tribune
关键词
政务微博
危机应对
宣传引导
政府官网
government affairs micro-blog,emergence management,publicity and guidance,government official website