转型时期中国品牌崛起的制约因素研究

Several Vital Problems for Chinese Brand in the Transition Period

改革开放30多年来,中国实现了经济大国的崛起,但是,崛起过程中"中国品牌"成了短板。通过企业价值导向、政经环境、文化传承以及管理人才等角度分析后发现,机会主义的企业价值导向从目标设定上背离了品牌发展的方向,不成熟的政治经济环境是约束品牌成长的背景变量,实用主义的传统文化让中国品牌迷失了方向。此外,中国缺乏商界领袖等管理人才也是制约中国品牌崛起的重要因素。

After opening policy had been carried on more than 30 years,China had become a economic giant country.However,The Chinese brand performs far from good.After detailed analysis about political and economical environment,culture tradition,management talent and enterprise value adoption,the paper finds that the immaterial political and economic environment is a barrier to the brand of Chinese brand,the belief of opportunism caused Chinese enterprise miss the direction in the development.And China is lack of giant business talents in the development.