卓克基地区土司文化与旅游发展

CHIEFTAIN CULTURE AND THE TOURISM DEVELOPMENT IN ZHUOKEJI OF SICHUAN

卓克基土司是四川藏区著名"嘉绒十八土司"之一,也是"四土"的主要部分。在长达600多年土司的统治下,由于自然与人文环境的特点,卓克基地区形成了独具特色的土司文化,其主要内容有:以土司官寨为代表的建筑文化、具有地域特色的宗教文化活动和独特的民间歌舞——四土锅庄。虽然土司制度不存在了,但土司文化在卓克基地区还广泛地存在着,并成为了民族文化旅游发展的重要资源。通过树立"可持续发展"观念,保护和发展卓克基土司文化;大力促进土司文化旅游商品的开发;开发民族节庆旅游,增强游客的参与性、互动性和娱乐性,有利于提升卓克基地区民族文化旅游产品的竞争实力和加强对民族文化的保护。

Chieftain of Zhuokeji was one of 'the eighteen famous chieftains in Jiarong area' as well as a major component of 'the four chieftains'.Under the rule of the chieftains for more than 600 years,Zhuokeji area formed a unique chieftain culture due to its natural and humanistic characteristics.The major contents of the chieftain culture include the architectural culture represented with official village of chieftain,the religious culture activities with local characteristics and the unique folk songs and dances called as 'situ guozhuang'.Although the chieftain system died out,chieftain culture in Zhuokeji area still widely exists and becomes an important resource for developing ethnic cultural tourism.We should protect and develop ZhuoKeJi chieftain culture by setting up the concept of sustainable development,promote the exploitation of tourist commodities on chieftain culture,and develop the traditional festivals tourism to strengthen the tourists' participation,interactivity and entertainment.All of these measures will be good for promoting Zhuokeji area's competitive strength in tourists commodities and strengthening the ethnic culture protection.