后危机时代企业营销策略创新研究

Study on Innovation of Enterprise Marketing Strategy in the Post Crisis Era

在后危机时代,低碳经济将成为全球结构调整的重要驱动力,消费者的消费模式也在发生新的变化,企业间竞争将在新的层面上展开。企业需要不断探索营销策略的创新,以适应新的营销环境。精准的定制营销、便捷的网络营销、低碳的绿色营销以及高效的供应链管理是后危机时代企业营销策略创新可以选择的部分路径。

In the post-crisis era,low-carbon economy will become an important driving force in global structural adjustment, consumer consumption patterns are also changing,and competition among enterprises will be undertaken on a new level as well.In order to adapt to the new marketing environment,companies need to constantly explore the innovation of marketing strategies.Accurate customization marketing and convenient internet marketing,green marketing,and efficient supply chain management provide paths of marketing strategy innovation in the post-crisis era.