品牌资产管理策略分析

Analysis of Brand Asset Management Strategy

品牌作为一个企业最有价值的无形资产,越来越受到众多企业的重视,品牌资产评估的重要性进而也逐渐体现出来。随着经济全球化的快速发展,市场也日渐全球化、国际化,市场竞争已经进入到品牌竞争阶段,国内外对于品牌资产等无形资产价值的关注度也显著提高,加强品牌资产的管理要提到重要位置上。

Brand,as an enterprise's most valuable intangible assets,is being paid more and more attention to by many enterprises,the importance of brand asset evaluation also gradually reflected.With the rapid development of economic globalization,market is also becoming international.The market competition has already entered the brand competition phase,the focus on brand assets and intangible assets value has become more and more increased significant.Therefore,to strengthen the brand assets management should be referred to the important position.