以品牌推动“工业兴桂”战略实施的策略研究

A Study on Strategy Implementation of "Rejuvenating Guangxi Through Industrialization" Pushed by Brands

品牌战略被证明是推动工业发展的有效策略之一。文章认为,根据广西工业发展历史和现状,选择品牌战略等"非技术创新模式"应是广西走新型工业化的首选模式。以"中国驰名商标"为例,广西工业品牌发展在全国处于落后水平。借助品牌推动"工业兴桂",就要在区域政策环境改善和区域内部管理水平提升两个方面着力。

Brand Strategy is proved to be one of the efficient strategies pushing industry forward.According the history and current situation of industrialization in Guangxi,it should be the first choice for Guangxi to take 'Non-Technical Innovation Modes' such as 'Brand Strategy' which is served for the new path to industrialization.Take 'top China brands' as example,Guangxi is at the low position for the industrial brands development.Therefore,regional policies and internal management should be greatly improved when 'Brand Strategy' is suggested to push 'Rejuvenating Guangxi through Industrialization'.