生态旅游目的地旅游产业集群升级研究

The Research of Cluster's Upgrading for Ecotourism Destination

文章把生态旅游目的地的各种旅游设施和旅游企业的集合看成一个旅游产业集群,然后基于生态旅游目的地成长的资源禀赋基础,揭示生态旅游目的地演进的动力机制,剖析了生态旅游目的地旅游产业集群成长机理和模式。考察了旅游产业集群升级的四个维度:以旅游资源保护为核心的吸引力,以旅游需求为前提的拉动力,政府和当地社区对供需的驱动力,旅游环境管理下的保障力。文章提出了促进旅游企业之间的合作、提升各地社区的参与度和建立有效的环境管理措施等促进生态旅游目的地旅游产业集群的升级管理策略。

This paper takes all the tourism facility and tourism enterprises as a whole tourism cluster.Based on the ecotourism destination resource,this paper reveals the growth mechanism of the ecotourism destinations,and analyzes the process evolution of the ecotourism destinations.This paper differentiates the driven forces of the ecotourism destinations as: the attractiveness of the nature resource protect as the core,the market demands as the premise,the government and local communities developing wishes as the pulling force,the tourism environment management as the guarantee.At last it presents the countermeasures for the competitive of the ecotourism destination.