英汉电视新闻播报的语境顺应性对比研究

A Pragmatic Analysis on the Contextual Choices of CCTV News and BBC World

Verschueren在区分语言资源的语言学和语言使用的语言学基础上,提出了语用综观论,根据使用语言就是进行语言选择的观点提出了顺应论,用Verschueren的这一语用理论对CCTV和BBC电视新闻播报过程中语境选择层面,即时间关系、空间关系和道具使用,三个方面进行对比研究,发现二者在顺应观众心理世界和交际渠道上存在不同,从而引起观看效果的差异。在此基础上,为提高CCTV整点新闻的观看效果,对CCTV整点新闻制作人和新闻作家提出了在语境选择层面的三点建议:顺应观众对安全感的需求、顺应观众信息处理机制的要求、顺应电视播报渠道的需求。

Verschueren has put forward the theory of pragmatic perspective on language on the basis of the distinction made between linguistics of language resources and linguistics of language use.He has also proposed the pragmatic-adaptation theory on the basis that using language must consist of the continuous making of linguistic choices.From this perspective,we explore the contextual choices of news broadcasting from CCTV News and BBC World from the aspects of temporal relations,spatial relations and artifacts.We find that there exist differences in those three aspects when referring to the adaptation to audiences’ mental world and further more we make three suggestions on contextual choosing level to news producers and news writers of CCTV News to improve the watching effectiveness of the hour news program.