大学生媒介素养表意实践的内因性研究

A Study of Ideographic Practice and Internal Cause of College Students' Media Accomplishment

媒介素养实践的途径是对符号表征的信息化处理。符号表征有"所指"与"能指"之分,信息表征有"意义"和"意向"之分,所指的意义与能指的意向将人、媒介、信息相联系,作为文化层面的媒介素养由此展开实践的可能性。本文以索绪尔提出的符号任意性原理对大学生媒介素养表意实践的内因性开展研究,力图揭示表意实践何以开展的可能性因素。

The approaches to media practice are the information process of symbolic representation.Symbolic representation falls into 'signified' and 'signifier',information representation divides into 'meaning' and 'intention'.The significance of 'signified' and the intention of 'signifier' connect humans,media and information.It is possible to carry out media accomplishment practice in the culture level.This article studied the ideographic practice and the internal cause of college students on the basis of Symbol Arbitrariness Principle put forward by Saussure to reveal the possible factors for developing ideographic practice.