网络论坛的“有限公共性”对主流意识形态话语权的冲击

Deconstruction of the Limited Publicity of Network Forum to the Discourse Power of Mainstream Ideology

当前,网络论坛已成为意识形态传播的重要场所。然而,囿于其公共属性的不完全,它并没有成为主流意识形态的阵地。论坛参与者公共理性的缺失,公共言说空间信息把关的缺位,以及公共议题的私人化,导致非主流观点的扩散,形成对主流意识形态的冲击。建构主流意识形态的话语权,实现其对网络论坛的话语领导,既应提升其自身的理论说服力,也应保持网络论坛的公共属性,抑制自由化观念和极端情绪的蔓延,在广泛的思想互动中巩固主流意识形态的舆论基础。

At present,the network forum has been an important place for ideological dissemination.However,with its publicity being not complete,it is still not the position of mainstream ideology.The deficiency of public rationality of forum participants,the absence of information check in the forum public space,and the privatized public issues lead to the diffusion of non-mainstream views,and the impacts on the mainstream ideology.Constructing discourse power of mainstream ideology and guiding the speeches on forum should not only enhance theory persuasion itself,but also maintain publicity of forum inhibiting contagion of liberalization concept and extreme emotions,to consolidate opinion foundation of the mainstream ideology in widespread thought interaction.