多媒体时代纸媒与微博互动分析

On the Interaction of Paper Media with Microblog in the Era of Multimedia

社交媒体微博近年来兴起,并向传统媒体渗透。与微博互动,纸媒得到的回报是:从微博上获取新闻线索,与微博互动中推动报道深入,通过微博广泛发动舆论参与。但微博上大量的假信息与情绪化的言论也会影响传统纸媒的公信力。在多媒体时代,纸媒不必与微博等网络媒体比信息量,而要更加注重信息的准确权威;也不必单一地比速度,而应更注重深度。

Microblogging,a form of social media,is gaining its popularity and penetrating into the traditional media in recent years.Through its interaction with microblog,the paper media captures news,improves reports,and mobilizes the public opinion and participation.However,some false information and subjective comments on microblog also do harm to the credibility of the traditional paper media.In the era of multimedia,the paper media doesn’t necessarily compete with microblogging in terms of news volume,but just gives more accurate and authoritative information.Besides,the paper media should pay more attention to the profundity of their news reports,instead of competing for the speed of news releasing.