基于AHP分析的“宜荆荆”区域旅游发展评价

The “Yi Jing Jing” Regional Tourism Development Evaluation Based on the AHP Analysis

"宜荆荆"(湖北宜昌、荆州、荆门)三地旅游资源丰富,资源性质互补,地缘优势明显,但各地旅游发展现状存在较大的差异.为促进"宜荆荆"区域旅游合作深度发展,将合作的目标层层分析得到一系列具体、可测算的指标,运用AHP方法确定各级权系数,根据统计数据计算进行分析,量化研究旅游发展的地区差异,进行横向比较,既可以看出"宜荆荆"三地旅游发展格局,也能为三地的旅游合作发展规划提供参考依据.

The tourist resources of 'Yi Jing Jing'(Yichang,Jingzhou,and Jingmen in Hubei) are abundant,complementary and geographically advantageous,but there are great differences around the status of tourist development.In order to promote the 'Yi Jing Jing' regional tourist cooperation and development more deeply,this paper analyzes the cooperative target and obtains a series of specific,measurable indicators by using the AHP method to determine the levels of weight co-efficiency according to statistical data analysis and quantitative research on regional differences of tourist development,and through horizontal comparison,we can not only see the 'development pattern of Yi Jing Jing' tourism,but also provide a basis for cooperation in tourist development.