湖州旅游业发展相对滞后的原因及其对策研究——兼与浙江省其它城市的比较

Reasons of Backwardness in Huzhou Tourist Industry and Strategies for Development——And a Comparison with the Other Cities in Zhejiang

近年来湖州旅业发展势头良好,增长较快,但其整体发展水平在浙江省内还处于落后地位.通过与浙江省内其余城市的比较,发现经济发展水平低、旅游资源吸引力不大、旅游企业缺乏竞争力、旅游配套服务不健全等是湖州旅游业发展相对滞后的主要原因,故应提出了加大旅游业支持力度、深入开发旅游资源、加快旅行社转型升级、完善旅游配套服务、加强旅游宣传和区域合作等提升湖州旅游业的对策.

The tourism of Huzhou has increased fast in recent years,but it is still left behind in Zhejiang.After comparing with the other cities in Zhejiang,we find that the reasons are chiefly due to backward economy,unattractive tourist resources,powerless tourist enterprises and imperfect tourist service.This paper offers some strategies to improve the work in these respects,such as increasing the investments,developing tourism resources deeply,upgrading travel agencies,perefecting tourism services,strengthening propaganda and cooperation,etc.