语言模因视角下“舌尖上的中国”现象及其传播

An Analysis of "An Bite of China"Phenomenon and its Spreading from the Perspective of Language Memetics

模因论是基于达尔文新进化论解释文化进化规律,语言模因论为研究网络语言提供了一个崭新的视角。本文从语言模因论对2012年"舌尖上的中国"迅速蹿红网络的现象进行研究,指出"舌尖上的中国"是一种语言模因,并且通过互联网这一强有力的媒介复制和传播,成为最走红的网络流行语。它的传播和影响也揭示了网络流行语与文化的传播规律。

Memetics is a new theory for explaining cultural evolution based on Neo-Darwinism.And Language memetics also provides a new view of studying internet catchphrase.This paper mainly analyzes the 'an bite of China' on the internet from the perspective of Language memetics,through analyzing its rapid development,it points out that 'an bite of China' is a meme,whose spreading reveals the development and spreading principle of internet catchphrase and culture.