影响高校官方微博影响力的因素和提升策略

The Influence of the Official Micro-blogs in Higher Institutions and Promotion Strategies

当前,评价高校官方微博影响力主要指标有三个:覆盖率、传播力和活跃度。而影响最终评价结果的主要因素有微博更新频率,信息丰富度与及时性,个性化特征以及微博体系完备程度等。因此高校宣传部门要从"会用"、"勤用"、"巧用"、"善用"、"合用"等策略入手,全面提升高校官方微博的影响力。

Currently,three indexes including coverage,transmissibility and liveness are used to judge the influence of official micro-blogs in higher institutions.However,other factors such as renewal frequency,informativeness,timeliness,humanization,uniqueness and mechanism may influence the final results of micro-blogs as well.Therefore,the publicity department of higher institutions must be able to utilize micro-blogs skillfully,frequently,adeptly and appropriately to promote the influence of official micro-blogs.