读“博”时代报纸“浅阅读”策略研究

Skimming Strategies of Newspapers during the Blog-reading Time

在博客和微博盛行的传播环境里,信息共享、互动传播、接近"零时差"的时效性,以及多媒体传播技术,是新兴媒体强大竞争力的重要支撑。面对新兴传播技术在提升媒体传播实力方面的优势,传统报纸应该更加注重提升自己的核心竞争力——信息内容。本文将集中就报纸如何实现信息内容的"浅阅读"为研究重点,以期探讨适合现代大众阅读习惯的新闻采写和编辑方式,提高报纸质量,提升报纸的综合实力。

In the communication environment of blogging and microblogging information sharing,communication interaction,high timeliness and the broadcasting technology all become the competitiveness of new media.To improve the content of traditional newspaper is the only way to compete with new media.This article focuses on realizing the skimming of traditional newspapers,and discusses the strategies in order to find a proper way for reading habits and editing modes so as to raise the quality and comprehensive strength of newspapers.