体育用品英语广告的语言特色探讨

Discussion on the Language Features of English Advertisements of Sports Goods

以一系列关注度较高的体育用品英语广告为语料基础,分别从词汇、句式、文体和修辞四个方面探讨了其语言特色。一方面使广告人更加了解体育用品英语广告语言的本质,设计出更好的作品;另一方面帮助消费者鉴赏其风格,准确解读其含义。

This essay takes English advertisements of sports goods with high attention as corpus foundation to explore the language features, respectively, from the four aspects of the vocabulary, sentence, stylistic and rhetorical. On the one hand, the advertising people can have a better understanding of the nature of the English advertising language of sports goods so as to design better works; on the other hand, it is helpful for consumers to appreciate its style and accurately interpret its meaning.