摘要
通过对成都旅游资源、指标和发展现状的调研和分析,提出未来成都旅游国际化的目标和时序,从实施精品景区、精准营销和精细服务等精品战略,完善旅游交通、公共服务和双语环境等方面提出了成都建设国际旅游城市的具体方法和实现路径。
Through the research and analysis of Chengdu's tourism resources,indicators,and development status,this paper puts forward the objectives and timing for future internationalization of tourism in Chengdu,and specific methods and ways to build Chengdu into an international tourist city from the implementation of quality strategies of outstanding resorts,precision marketing and fine service,and improvement of tourist traffic,public services and bilingual environment.
出处
《成都大学学报(社会科学版)》
2013年第1期116-119,共4页
Journal of Chengdu University (Social Sciences)
基金
"2012年成都哲学社会科学规划项目"资金资助
关键词
成都
国际旅游城市
Chengdu
international tourist city