浅析关于促进广告创意性人才发展的人文环境及营建

On the construction and humanistic environment and promoting advertising creative talent development

在现代商业社会,随处可见广告。但如何加深消费者对广告的印象,以及对广告内容产生兴趣,这就需要广告创作者的广告创意。虽然对广告创意产生影响作用的因素是方方面面的,但人文环境在其中却起到了至关重要的作用。文章着重从"使命及精神文化的营造;尊重创意人才的包容文化的营造;重视发展创造力文化的营造"几个方面进行了表述,来提升广告创意性人才的培养。

Advertisements are seen anywhere in modern commercial society, how to deepen and attract customers’ interesting needs the originality of the ads. Although the effect of advertisement originality roots many aspects, the humanity environment is the most important. This essay researches on the promotion of training the idea man of advertisements by constructing “mission and spiritual culture、toleration culture of respecting knowledge and talented person and the creation culture”.