谈谈新建本科院校广告学教学改革的实践与路径——以广西财经学院为例

Practice and approach to the teaching reform of advertising the newly-established universities——Taking Guangxi University of Finance and Economics as an example

随着近两年国家对文化产业的一系列利好措施的出台,广告业作为文化产业中创新产业的一分子,拥有广阔的发展空间,这就对高校的广告学专业教育教学提出了新的要求。本文以广西财经学院的广告学教学实践为例,结合地方经济社会发展对广告人才需求实际与高校人才培养目标的设定与高校特色的发展,探索地方新建本科院校广告学教育的发展路径。

@@@@With nearly two years of national cultural industry of a series of favorable measures, the advertising industry as a member of creative industry in the cultural industry, has broad development space, the college advertising education puts forward new requirements. This paper takes Guangxi University of Finance and Economics advertising teaching practice as an example, combining with the development set and the characteristics of local economic and social development of advertising talents of practical and university personnel training objectives, to explore the development path of new local undergraduate course college advertising education.