摘要
微博网日益成为一个巨大而复杂的舆论聚集平台。微博传播的即时性、裂变式与去中心化特点,使其成为"杀伤力最强的舆论载体"。文章从微博网舆论聚合的过程进行深入探讨,发现微博舆论聚合的双漏斗模式。双漏斗的形状解释舆论发展过程的逻辑结构,漏斗横向轴心代表时间维度,微博围观、极化、动员是三个过程,从漏斗口到狭窄的漏斗颈再到第二个漏斗口依次展开。
Micro-blog network has now become a large and complex network of public opinion aggregation platform.Information diffusion characteristics of micro-blog are the immediateness, fission and fragmentation, which make micro-blog powerful means.Through the analysis of the polymerization process of public opinion in micro-blog network, double funnel model of polymerization has been found.The model explains the logic structure of public opinion process.The transverse axis of funnel represents the time dimension.Onlooking, polarization and mobilization of micro-blog online in a causal chain sequence occur from a funnel opening to the narrow funnel neck again into the second funnel opening.
出处
《大连理工大学学报（社会科学版）》
CSSCI
2013年第1期133-136,共4页
Journal of Dalian University of Technology(Social Sciences)
基金
国家社会科学基金重点项目:"我国文化产业政策研究"(09AZD032)
国家社会科学基金一般项目:"云计算时代民族地区网络舆情监控与疏导研究"(12BTQ056)
教育部人文社会科学研究一般项目:"微博舆论传播风险管理研究"(11YJC860049)
西南民族大学研究生学位点建设项目(2012XWD-S0501)
关键词
微博
舆论
聚合
围观
极化
动员
micro-blog
public opinion
polymerization
onlooking
polarization
mobilization
