摘要
豪志和可瑞斯在韩礼德的系统功能语言学的基础上创建了多模态话语符号理论。本文从社会符号学的视角对2012年在天津举办的第九届全国大学生运动会的会徽进行了多模态话语分析,在第九届大运会组委会官方网站公布的会徽解释性文字的基础上,进一步分析了本届大运会会徽的"再现意义""互动意义"和"构图意义",以及所蕴含的社会话语。
On the basis of Halliday's systemic functional linguistics,Hao Zhi and Kress created multimodal discourse symbols theory.This article analyzes the emblem of the held in Tianjin in 2012 from the perspective of social semiotics.On the basis of the explanatory text of the universiade emblem in the official website of the 9th universities games organizing committee,the article further analyzes the 'representational meaning','interactive meaning ','composition meaning ' and the social discourse of this universiade emblem.
关键词
大运会
会徽
社会符号学
多模态话语
the universiade
the emblem
social semiotics
multimodal discourse
