《闵行健康教育》报的健康传播状况与发展对策

Health Communication Status and Countermeasure of Minhang Health Education Newspaper

目的了解《闵行健康教育》报的健康传播状况,探求居民健康信息需求,为《闵行健康教育》报的进一步发展提供依据。方法以《闵行健康教育》报的读者为调查对象,通过社区拦截、信件问询等方式开展调查。结果读者主要通过社区居委(67.5%)、工作单位(29.7%)获取报纸。读者阅读报纸的目的在于"关注自身或家人健康"(71.9%)和"增强自我保健技能"(70.3%)。他们最希望该报加强对"日常预防保健"、"家庭用药"及"心理健康"等知识的报道(16.4%、15.3%和11.8%)。结论《闵行健康教育》报应从适当增加印刷量、开拓发放渠道入手,保证信息传播的数量、强度与频率;针对人群特点实施分众传播,满足读者个性化的信息需求。

Objective To learn the health communication status of Minhang Health Education Newspaper and the health information demands for residents, so as to provide a basis of further development of Newspaper. Methods The readers of Newspaper were investigated by interviews or letters. Results 67.5% of the readers mainly got Minhang Health Education Newspaper from communities and 29.7% of them got them from their workplaces. 71.9% of them paid more attention to their health and 70.3% of them paid more attention on building up self-skills of keeping healthy. They hoped that the Paper reported more information on preventive health, family medication and mental health (16.4%, 15.3% and 11.8% respectively). Conclusion The Newspaper can enhance the quantity, strength and frequency of informaiton communication by increasing publishing numbers and smooth channels. Different information demands of target people should be fulfilled.