县级大众健康传播与媒体运用策略分析

Investigation on Strategies of Applying Media in Mass Health Spreading

目的掌握大众传媒在健康传播方面的策略与运用技巧,从而更好地展开健康教育。方法运用访谈、问卷、文本内容分析法进行调查。结果在崇明县的健康传播过程中,广播的覆盖面最广,报纸的信息量最丰富。结论健康传播中互动合作是提高其传播效果的重要因素。

Objective To grasp strategies and skills of mass media in Chongming health communication, so as to carry out better health education. Methods Investigation was carried out by interviews, questionnaires, text content analysis. Results In Chongming District, the radio is the most widely coverage media, while the newspaper is the media with the most abundant amount of information. Conclusion Interactive co-operation in health communication is an important factor that improves the effectiveness.