当代商业插画抽象形式的阐释

Interpretation of Contemporary Commercial Illustration Abstract Form

当代商业插画不仅是作为传达商品信息的媒介,而且直接通过画面形式语言来阐释和推广某种概念,传达其深层意义上的生活方式与价值观念。本文对当代商业插画的抽象形式及其具有的形式含义进行了阐释,着重对抽象形式的两种倾向做一简要分析,并阐释各倾向所具有的形式含义在商业插画中的效果。

Contemporary commercial illustration is not only the media to convey commodity information,but also directly explains and promotes some concept by picture language to convey the life style and value concept in a deep sense.In this article,the contemporary commercial illustration abstract form and its meaning is interpreted,emphatically analyzing in brief the two tendencies of the abstract forms and explaining the effect of form meanings of all tendencies in commercial illustration.