信息传播视角下的设计符号探议

The Thinking on Design Symbols in the View of Information Theory

产品设计的主要目标是提供产品的符号价值,其本质是信息的传播。因此,可以用信息的观念和方法对其进行考察。通过信息概念解读设计符号的创新性和可理解性,能够看出,将公众已知的符号"陌生化",是吸引受众的有效途径。此外,设计符号的时尚性变迁也是整个信息系统运动的必然结果。

The main goal of product designing is to provide products symbols value.The essence of design is the dissemination of information.Therefore,it the idea and method of information theory can be used to investigate designing.After the interpretation of innovation and readability of design symbols by the concept of information,it can be got that 'defamiliarization' the symbols known by the public,is the effective ways to attract audience.But also,the fashion transition of design symbols is the inevitable result of the movement of information system.