摘要
广告文化是当代大众文化的重要的样式之一。本文试图在对广告文化的商业性、艺术性和意识形态性的探讨中,把握广告文化的矛盾性和复杂性,目的在于对广告文化采取既积极利用又保持批判的态度,以便更好地发挥广告的积极作用,规避不良广告的不利影响。
@@@@The advertising culture is the one of the important styles in the contemporary mass culture. This article, tries to explore the commercial, artistic and ideological properties, hold the contradiction and complexity of advertising culture, aim to apply positive and critical attitudes towards advertising culture so that the positive role of advertising can be better brought into play to avoid the negative impact of advertisement.
出处
《吉林艺术学院学报》
2013年第2期38-41,共4页
Journal of Jilin University of Arts
关键词
广告文化
商业性
艺术性
意识形态性
advertising culture
commercial properties
artistic properties
artistic ideology
