浅析可口可乐广告文案创作

On creative writing of Coca Cola advertisement

在信息过载的时代,广告正在成为最具影响力、最无法摆脱的文化现象,每天在各种媒介以各种形式像昆虫一样横冲直撞进大众的视线,给人们带来不一样的感受和经历。本文主要对可口可乐广告文案创作进行分析,并对我国广告国际化提出建议。

In the era of information overload, advertising is becoming a cultural phenomenon is the most influential, the most can't get rid of, every day in the various media in various forms like insects rampaged through the public view, bring people different feelings and experiences. This paper mainly analyzes the creative writing of Coca Cola advertisement, and puts forward some suggestions on China's advertising internationalization.