摘要
以计划行为理论为理论基础,运用实证研究方法,首先识别可持续消费行为的影响因素,其次探讨影响因素与行为之间的关系。结果表明:我国消费者已有良好的可持续消费意识,但转化为实践的效果却并不理想。指出政策制定者应该完善法规政策,政府应对企业进行引导扶持,提高其技术水平,使得消费者有能力购买性价比高的产品。
Based on the Theory of Planned Behavior(TPB)and the method of statistical analysis,this paper identifies those factors that have impacts on behavior of sustainable consumption.Then the relationships between those factors and behavior are analyzed.The results show that the consumers have had good intention on sustainable consumption,but there are some differences between behavior and its intention.Therefore,relevant public policies should be developed and firms need to be guided by the government,so that they could improve their technological level and produce cost-effective products for consumers.
出处
《中国人口·资源与环境》
CSSCI
北大核心
2011年第S2期459-463,共5页
China Population,Resources and Environment
基金
国家杰出青年科学基金(编号:71025002)
关键词
可持续消费
可持续消费行为
影响因素
实证研究
sustainable consumption
sustainable consumption behavior
influencing factors
statistical analysis
