道家、道教文化在旅游节庆开发中的应用研究

Research on the Application of Taoists and Taoism in the Exploitation of Tourism Festival

道家、道教文化是中国传统文化的重要组成部分,蕴含着开发成具有较高价值的旅游节庆的潜能。道家关于"游"的思想有三个层面,即"道游"、"物游"和"逍遥游",道教的"游"则是以"寻仙"求丹为目的。从渗透性开发和专业性开发两个方面探讨道家、道教文化在旅游节庆开发中的应用。专业性开发应遵从道教———旅游节庆综合开发模式。

Taoists and Taoism culture which have the potentials to be exploited to high valuable tourism festivals are the important parts of Chinese traditional culture.There are three facets of Taoists Thoughts about travel,which are'Tao Travel','Object Travel' and Free Travel,while the purpose of travel in Taoism is to looking for celestial beings and elixirs.The article discusses the application of Taoists and Taoism culture in the exploitation of tourism festivals from two aspects which are the permeable and professional exploitation.And the professional exploitation should follow the Taoism—tourism Festival Integration Exploit Model.