张家界旅游商品产业集群发展探讨

On the Development of Industry Clusters of Tourist Commodities in Zhangjiajie

张家界旅游商品产业集群已初具规模,但依然存在一些问题。应结合旅游市场、民族文化、资源工艺和地理环境的优势,通过抓中小企业、强龙头,抓商品开发、树品牌,抓市场建设,重诚信,政策配套,改善环境等措施推进产业集群发展。

The development of industry clusters of tourist commodities in Zhangjiajie still face some problems in spite of an elementary dimension.A series of measures concerning market,local advantage,and government support should be taken to foster its development.