基于社会网络的家族企业竞争环境与战略选择

Research on the competition environment and strategy choice for family business based on social network

社会网络虽然可以在一定程度上解决中国当代家族企业随组织规模扩大而呈现的管理资源与管理能力不足等现实问题,但是随着企业竞争环境的发展,原有的资源配置、抗风险能力等功能将会进一步弱化,其面临的真正风险更多的来自于外部,即竞争环境的变化与产业价值链的调整与变革。这个时候企业的行为将更为理性化,家族企业在新的竞争环境下会进行新的战略选择。

Social network plays a key role in solving the practical problem of insufficiency on management resources and management capacity,espescially when family business is expanding its scale.But with the development of competitive environment,the function of resource deploying and risk resistance will become weaken.Under such environment,The real risk of family business comes from external factors,including the change of industry environment and the adjusting the industrial value chains.Therefore, the behavior of the company will be more rational and,family businesses will reconstruct their strategy.