5HALLIDAY,M.A.K.Language as Social Semiotic:The Socio- logical Interpretation of Language and Meaning,1978.
6HALLIDAY,M.A.K.An Introducetion to Functional Grammar,2000.
7Kress GR,Van Leeuwen T.Reading Images:The Grammar of Visual Design,1996.
8O‘TOOLE,M.The Language of Displayed Art,1994.
9O‘Halloran,K.Visual Semiosis in FilmMultimodal Dis- course Analysis,2004.
二级参考文献76
1[1]Dyer, G. Advertising as Communication [M ].London: Methuen, 1982.
2[2]Cook, G. The Discourse of Advertising [M ].London & New York: Routledge, 1992.
3[3]Forceville, C. Pictorical Metaphor in Advertising[M]. London: Routledge, 1996.
4[4]Barthes, R. , (1964) 1977. "Rhetoric of the Image" (English translation by Stephen Heath, 1977), in R. Barthes, Images,Music, Text [M]. London:Fontana: 32-51.
5[5]Vestergaard, T. and K. Schroder. The Language of Advertising [M]. Oxford: Basil Blackwell Ltd,1985.
6[6]Barthes, R. Elements of Semiology [M]. London:Jonathan Cape, 1967.
7[7]Barthes, R. Methodologies, 1954 - 1956 [M].London: Paladin, 1973.
8[8]Jones, R. Marketing the damaged self: The construction of identity in advertisements directed towards people with HIV/AIDS[J]. Journal of Sociolinguistics, 1.3 (1997): 393-418.
9[9]Bruthiaux, P. In a Nutshell: Persuasion in the Spatially Constrained Language of Advertising[J].Language and Communication 20 4. (2000): 297-310.
10[10]Millum, T. Images of Women, Advertising in Women's Magazines [M]. London: Chatto, 1975.