摘要
This paper is going to focus on the lexis characteristics of the advertisement English in stylistics. The lexis characteristics of advertisement include using the new form of the spelling of a word to attract the consumers’ attention; using the borrowed words to enhance the transmission effect of the advertisements; Frequent use of some verbs, adjectives to express the information and enhance the effect of language expression; Using the compounds in flexibility. Meanwhile, we could find out that some specific terms are used and the word used in advertisements show the gender.
This paper is going to focus on the lexis characteristics of the advertisement English in stylistics. The lexis characteristics of advertisement include using the new form of the spelling of a word to attract the consumers' attention; using the borrowed words to enhance the transmission effect of the advertisements; Frequent use of some verbs, adjectives to express the information and enhance the effect of language expression; Using the compounds in flexibility. Meanwhile, we could find out that some specific terms are used and the word used in advertisements show the gender.
出处
《陕西师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2004年第S2期401-404,共4页
Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition)
