The Retaining of Source Cultural Flavours and Features in Translation

One of the purposes of cross-cultural communication is to promote understanding between different cultures, which requires the translators to reflect nation-specific norms and flavours in translation. Pursing the identity in contents and neglecting the aesthetic connotations and cultural differences encoded in different forms will blot the creation of the author of the source text, and on the other hand, mix up the difference between cultures, and cause unnecessary cultural misunderstanding. Translation should give consideration to two things,one is that it should aim at intelligibility, the other is that it should retain the original style.