南京会展经济发展的战略思考

本文对会展业统计指标设计了新的分类模式 ,将其分为直接经济效益指标、带动效益指标和潜在效应指标。根据这种模式 ,针对南京会展业原始数据阙如 ,采用比例推算法、因素推算法、依存关系推算法等统计方法推算出有关指标数据 ,并据此对南京会展业现状进行了统计分析 ,得出直接效益较低、带动效益较高的结论。具体探讨了制约南京会展经济发展的因素及其成因 ,及南京会展经济发展的有利因素。最后 ,结合南京实际 ,从战略层面提出了充分发挥南京人文底蕴深厚、旅游资源丰富等优势 ,强化会展业和旅游业的互动效应、充分利用现有资源而不急于规模扩张、加强行业管理、改善城市环境、培育品牌展、政府全力争办国际高层会议。

This article designs a new model of partition of MICE industry statistics quota ,divides it into direct economic performance quota,driving beneficial result quota and potential effect quota . As MICE industry initial data is deficient in Nanjing, the concerned quota data by the proportion calculating law and factor calculating law and dependence relation calculating law etc are calculated out with to the model of partition. With these data,has a statistical analysis of MICE industry present situation in Nanjing,and gets the conclusion that direct economic performance lower and the driving beneficial result higher . The restrictive and advantageous factors of MICE economy development in Nanjing are elaborated. Finally , to combine the Nanjing , puts forward some effective suggestions from the strategy plane and Nanjings reality.