3Kochhar,R,David,P.Institutional investors and firm inno-vation,a test of competing hypothesesStrategicManage,1996.
4Keith D.B,Gary J.B.The Role of Key Stakeholders in International Joint Venture Negotiations:Case Studies from Eastern EuropeJournal of International Business Studies,1997.
5Aaker,D. A.Managing assets and skills: the key to a sustainable competitive advantageCalifornia Management Review,1989.
6Barney J B.Firm resources and sustained competitive advantageJournal of Management,1991.
3TIM KITXHIN.Corporate social responsibility:A brand explanation[J].Brand Management.2003(10):312-326.
4CARROLL A B.The Pyramid of Corporate Social Responsibility:Toward the Moral Management of Drganizational Staketholders[J].Business Horizons,1991,34(4):39-48.
5CLARKSON M B.A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance[J].Academy of Management Review,1995,20(1):92-117.