网络营销及其阻滞因素分析

Analyzing on the emarketing and it's blocking factors

互联网的飞速发展,为企业营销创新——网络营销的应用提供了新的机遇,它转变了企业的营销理念,互动的市场营销理念、异质化、集中的市场营销理念、统一的、协同的营销管理理念渐趋为人们接受。然而中国的网络营销实绩甚小是一个不争的事实,因此更应从经济信用、企业信息化建设和网络安全等多方面分析其阻滞因素,在此基础上不断完善网络营销环境。

The rapid development of the internet , which has changed the enterprises' marketing concept , has provided new development chances for the enterprises' marketing innovation--the internet marketing application. The interacting marketing concept, the diversification, integrated marketing concept, the uniform and harmonious marketing management concept are being gradually accepted by the public. However,the fact that less performance has been made in China's emarketing is evident. Therefore we are to explore it from the aspects of economic credit, enterprises' informationization construction and the network safety and so on , to analyze the objective existence of the blocking factors and then based on it to consummate the emarketing environment.