摘要
文章结合部分实例阐述了连锁经营企业施行统一化和差异化的原因,以及在连锁经营中要掌握好统一化与差异化相结合的策略所必须重视的几个问题,以确保连锁店的成功经营及规模效益的发挥。
This paper quotes several living examples to elaborate the reason why a enterprise engaged in chain-store operation implements the tactic combining unification with diversification, and some problems which should be taken seriously when mastering such a tactic, ensuring tomake the scale yield well and the success of the chain-stores.
出处
《西部论坛》
2001年第S1期85-86,共2页
West Forum
关键词
连锁经营
统一化
差异化
chain-store operation
unification
diversification