林业生物柴油消费者购买意愿及影响因素分析

Analysis of the Purchase Willingness of Forestry Biodiesel Consumers and Influencing Factors

采用理论研究与实证研究相结合的方法,首先对国内外已有与消费者生物能源相关的购买决策、购买意愿等成果进行分析和总结;在此基础上,以福建省消费者为例,对林业生物柴油消费意愿及其影响因素进行实证研究。结果表明:消费者对林业生物柴油属性的认知度、专家推荐建议、消费者对生物柴油的信任度等显著影响了消费者对林业生物柴油的购买意愿,并根据研究结论提出建议。可为林业生物柴油消费者选择与林业生物柴油产业的转型升级提供借鉴。

By adopting the combination of theoretical research and empirical research method , first, purchase decision , and purchase intention results related with consumer biological energy at home and abroad were analyzed and summarized .On the base of the a-bove , taking consumers in Fujian Province as an example , this paper made the empirical research on the forestry biodiesel consump-tion desire and influencing factors .The results showed that consumer awareness of forestry biodiesel properties , experts recommend that consumers trust degree significantly impacted on the consumer purchase intention of forestry biodiesel , and suggestions were pro-posed according to the research conclusion .Which could provide references for the forestry biodiesel consumer choice and the trans -formation and upgrading of forestry biodiesel industry .